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Cultural Awareness Training


In today's international business environment, it is not always enough to speak your client's language - it is also essential that you understand their culture, as success can often hinge on questions of cultural etiquette. Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be a minefield. Understanding and appreciating intercultural differences ultimately promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens horizons and yields tangible results in terms of business success.

This course provides personnel within the hotel sector, such as managers and front of house staff, with key cross cultural skills to enable them to deal effectively with foreign guests. Etiquette is perhaps one of the most fundamental skills hospitality staff must acquire.  Meeting the cultural needs of foreign guests, dignitaries and/or V.I.P.s ensures that offense or costly cross cultural blunders do not occur and helps raise the profile of an establishment.


1 day


  • Greet others in accordance with their customs;

  • Build strong and lasting relationships with people from other cultures;

  • Know the right way to go about conversation with people from other cultures;

  • Learn practical tools to reduce cross-cultural misunderstanding and encourage positive cross-cultural working relationships;

  • Enhance cultural sensitivity and competence.


  • Minimise misunderstandings;

  • Avoid conflict and reduce risks;

  • Build rapport and good relations;

  • Maximise your business potential.

Areas Covered

Courses cover a number of areas in relation to culture and/or nationality including:

  • Meeting & Greeting

  • Use of names and titles

  • Body language

  • Touching

  • Proxemics

  • Eye contact

  • Dining/Serving etiquette

  • Foods

  • Conversation

  • Hospitality & Customer service expectations

  • Conflict resolution

  • Language issues

  • Tips and strategies for specific countries

Who should attend?

The workshop is appropriate for personnel within the hospitality industry who needs an increased awareness of differences and similarities between different cultures.

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